Depending on the industry, these guidelines will regulate what companies can use which commercial and marketing features of WhatsApp business.įor the new verticals, these are the new requirements and restrictions: October 25, WhatsApp will have a commerce policy (the same as before) and an updated business messaging policy. WhatsApp updated their policies to make it easier for these companies to onboard. Until now, companies from these verticals were excluded (with very few exceptions) from the use of WhatsApp Business by WhatsApp commerce policies. Great news for pharmacies, drug stores and digital subscription providers! Starting October 25, 2022, these types of businesses are now allowed to use WhatsApp Business to offer customer service, send out updates with the marketing newsletter, and sell (with some limitations) their products. New verticals for WhatsApp Business Platform (API) and App: OctoWhatsApp to allow new industries on WhatsApp Business Directly to WhatsApp (Business) Updates 2019.Directly to WhatsApp (Business)Updates 2020.